"Spiderman is to Marvel what Mickey Mouse is to Disney"~Stan Lee
growing up, i was an avid comic book collector (this was before the fiscal onus of buying wasn't as high as it is today) and Spiderman was one of my regular titles (amazing to be precise) . . . that stopped in '95 when Marvel introduced that Maximum Clonage plot and we learnt that the Spiderman we grew up reading was actually a charlatan. This peeved many a reader, prompting one Duke student to initiate a boycott of that title, including your's truly. Consequently Marvel sales revenues suffered. It took them quite a bit of effort to rectify the situation.
Now they've something almost as, if not more, asinine by retconning Peter Parker's wedding to MJ to have never occurred. This revived the wrath of fans. In this economy, does a company really want to curtail revenue from it's from its most profitable rainmaker?
you'd figure that people would learn from history
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